在十大网博靠谱平台数字公司, we like to interview our members to find out a bit more about what they do and their work in the Greater Manchester digital and technology sp在这里. This week we're speaking with Luke Taylor and Calum-MacDonald-Ball, joint heads of 十大网博靠谱平台麦肯内容工作室.
Understanding McCann Manchester’s Role in the Digital and Tech Ecosystem
McCann is a leading advertising agency with a strong focus on social content. How does your agency leverage social media platforms to drive engagement and ROI for clients?
Today, Social Media is a critical channel for any brand looking for growth. McCann launched McCann Content Studio’s as its specialist Social capability to deliver best-in-class solutions. MCS提供端到端的社交, 包括战略, 创意和敏捷生产, 页面管理, 缴纳社会, 影响管理, 麦卡恩十大网博靠谱平台校区的分析学和社交商务.
MCS has a 5-pillar approach which includes defining a Social voice and content strategy to build culturally relevant brands like Aldi and L’Oréal, and commerce strategies to drive direct sales and leads for brands such as Beaverbrooks and Zoflora.
Can you elaborate on the role of data and analytics in your social media campaigns? 你如何衡量成功和优化绩效?
Social channels collect more data than others and this is a fundamental part of our approach. 在MCS，我们拥有一流的营销工具, 以及专有的数据和分析工具, combine these with our excellent strategic relationships with partners such as META and TikTok and our analytics credentials are first class.
A few to highlight; Social Voice uses Social Listening and OpenAI to objectively measure and identify brand’s social media behaviours; Seismograph is our tool for automated live dashboard analytics; and Muse AI is our predictive Social trend tool to enable us to be on the pulse of cultural conversations as they spark. 这使我们能够确保我们的品牌了解形势, 知道如何以及何时做出反应, 以及如何通过文化建立他们的社区.
McCann Content Studios is focused on driving measurable business results for clients, and McCann has been the Effie Number 1 Most Effective Agency Network for the last 7 years running. We create KPIs designed to directly impact client commercial objectives and evaluate performance against these targets, 通过实时仪表板提高透明度.
How does McCann collaborate with other tech companies or agencies to deliver comprehensive digital marketing solutions for clients?
We have a strong history of partnering with tech and social platforms. We are Meta’s number 1 creative partner and were the first agency to launch Facebook Blueprint training. 我们是包括抖音在内的所有主要平台的战略合作伙伴, X, LinkedIn, 谷歌, Pinterest, Snapchat等等. These partnerships keep us at the forefront of developments and allow us to keep our clients one step ahead too.
Our Enterprise level technology partner is Microsoft and we also have partner-status relationships with both Salesforce and Adobe, 包括全球数百名专家.
作为一家在十大网博靠谱平台设有办事处的全国性机构, how does your local team contribute to the overall success of the business?
McCann Manchester has led the way from a social perspective and is recognised by McCann World Group as the social centre of excellence. The team based in Manchester plays a huge role in the success of MCS worldwide as with all flavours of creativity across the network. We are particularly proud of our roots in Manchester- we work with many clients based in the region but equally many based outside of the city.
What are the biggest challenges and opportunities you see in the digital marketing landscape, 以及麦凯恩如何适应这些变化?
AI is the biggest opportunity currently, and not just in the case of creative output. 麦凯恩已经在使用人工智能进行分析, 创造性的概念, 生产自动化和预测试, and are working with various AI partners on further opportunities – watch this space!
T在这里 is a platform overload taking place with ever-growing channels and formats such as BeReal, YouTube短片和线程, 对高质量的需求也在不断增长, 渠道优化和定期视频创意. This is challenging clients to create more and more content cost-effectively. 我们的MCS平台完善支柱就是为了解决这个问题而设计的.
如今的Social越来越缺乏独特性. The success of TikTok has pushed Social further into an entertainment space and brands have responded by all doing the same thing; reacting to the same trends and adopting the same personas. This has also changed consumer behaviours, moving more into DM spaces. Our Social Voice and Trends and Affinities pillars help brands define their behaviours and become distinctive.
谢谢卢克和卡勒姆!
了解更多十大网博靠谱平台 十大网博靠谱平台麦凯恩内容工作室 在这里.
